ATAI has quietly been working away with Industry Qualifications (an Ofqual regulated awarding organisation) and IQ Verify (a UKAS accredited certification body), to bring about a new pathway into the aesthetics sector. After looking at all the qualifications available in the market, nothing suited learners wishing to enter the industry while bypassing traditional routes of beauty. This mismatch in the industry is highlighted by the many prospective learners who are put off from undertaking conventional qualification routes due to the lack of evidence-based qualification pathways. With so many health care professionals ‘HCPs,’ coming into the industry this also makes perfect sense.
I wrote some weeks back vested interest groups had started a campaign against the JCCP due to the ambiguous position the JCCP had in regards to Dermal Filler and Botox. While there was and is no pathway for non-healthcare professionals to study the Level 7 programme for injectables, vested interest groups used the ambiguity against the JCCP insinuating they would allow non-healthcare professionals into the register for injectables.
The JCCP has now formally clarified their position updating policy to reflect the ineligibility of non-healthcare practitioners to join the register for injectable cosmetics.
Based on the Level 7 curriculum and adheres to HEE Qualification Requirements for Delivery of Cosmetic Procedures. However, we offer so much more than just outstanding injectable education. Clients want more than only injectable cosmetics they want practitioner that offer an all-encompassing treatment methodology with the skills and tools to deliver exceptional skin health.
If these vested interest groups ran a platform of we do not agree with beauty therapists administering injectable cosmetics, I doubt they would find much negativity to that position. In fact, we have been very clear about where we stand on the subject. However, running a platform directly against an initiative promoting more effective training. Disputing the need and benefit of the Level 7 programme for injectables, and by extension against the very recommendations of the Keogh report and HEE reports, is, well, beyond baffling. It is with some depressing thoughts that their entire platform is not for better outcomes for the general public, but wholly about financial protection.
Considering the pride of place CIDESCO therapists hold within the beauty and spa therapy sector, their new qualifications would seem to be bucking where the industry is heading. As Emma, our founder wrote in Irish Beauty Magazine May/June issue. “The beauty industry today is at a curvature, with a defined split between traditional beauty salon treatments and medical device-led aesthetic therapies becoming more pronounced.”
Aesthetics, it has quickly become the buzz word in the beauty sector. While surgical procedures are in decline non-surgical procedures are growing year on year. It is estimated by 2020 that the facial aesthetics industry will be worth some €4.4 billion worldwide. Markets and Markets is a leading provider of industry analysis; they forecast facial aesthetics is set to grow at 9.2% each year all the way through to 2020. Clients are opting for minimally invasive and non-invasive treatment; in part that is also due to the PIP breast implant scandal. With the media highlighting what can and does go wrong with surgical procedures combined with an ageing population and advancements in technology has intensified consumers want for alternatives to surgery.
Requiring formal qualifications is a positive step forward for the industry and the general public. However, it has also brought to light what can only be described as rouge trainers. Some salons are offering laser hair removal training and offering a certificate to the participants. However, it is not a formal qualification, the minimum standard being a Level 4 regulated qualification awarded by ITEC, VTCT, CIBTAC or BTEC. We can understand how the cut-price training can be enticing, how words like ‘training from an “insert brand” certified trainer could seem legitimate.
Let’s say you are set on the beauty sector; you see yourself becoming a facialist, a skin professional with the tools of the trade centred in laser & light, and other energy-based treatments. If you mention the ‘B’ word, ‘beauty’, collages within the industry are going to say CIDESCO is the best place to begin your exciting new career. There is no doubt that CIDESCO beauty therapists have something unique about them. Their manner, their knowledge and skills is the benchmark in the beauty sector.
Although, and this is where you need to think long and hard about your foundation education. The beauty sector is at a curvature, it has been evolving for some time, and now due to a combination of effects, it is going through the most significant evolutionary cycle of its entire history.
Level 7 was introduced as a need was recognised for better training for cosmetic injectables, for Doctors, Dentists, and Nurses. So what do you think will be the outcome of unregulated beauty therapists injecting after an unregulated short course? Caveat emptor, has never been more depressingly fitting, soft regulation always leaves room for the ‘cowboys’ where there is no legislation and money will always attract a sector lacking in a few principals and ethics. We are taking steps to elevate all sectors of the aesthetics industry. As a member of the general public, your job is to apply common sense, what is your qualification? Not some ‘certificate’ issued by an unregulated training provider, what is and where is your formal qualification, if they are not a Doctor, Dentist or Nurse, just don’t risk it, after all, what is your face worth?
With an ever-increasing reliance on technology, it is little wonder that nurses are becoming the new hot property in the industry. While there is always a demand for well trained and experienced therapists, a combination of factors is seeing the nurse having a moment. Many therapists have contacted us and asked how they can become an aesthetic or cosmetic nurse. The short answer is you need to complete a degree in nursing. Moreover, the most in-demand nurses are Advanced Nurse Practitioners (ANP’s) and Prescribing Nurses.