Emma Ryall, founder
and the driver of our shared ethos

The medical and non-medical aesthetic sectors were in need of a new approach to training suiting the evidence-based nature of aesthetics.

Lack of regulation should not be an excuse for lack of ethics.

The aesthetic sector has a scourge of one-day-training and short courses with no discernible quality control factor. Training companies take advantage of the lack of regulation within the industry, using that as an excuse to train anyone, with clear inadequacies in standards. Some training companies have even stated, ‘we can train anyone, it is really the insurance companies that set the entry criteria’. This lack of an ethical base in medical and non-medical aesthetic training results in one victim, and that is the general public.

After consulting with many doctors and nurses that had completed one day training a common theme emerged.

“I did not feel ready to inject on the first day, and after the one-day course, I did not feel confident enough to practice”

It was due to comments like this that we knew medical aesthetics training needed a new approach, an ethical base, a training model that did not leave new practitioners without the confidence to practice.

We formed a team of Doctors and Nurses coupled with a robust level 7 syllabus to bring a new standard of training into the medical aesthetics sector.

We brought ethics to the training

  • We only train doctors and nurses in injectable cosmetics
  • We train to a level 7 standard
  • Our course takes on average three months to complete
  • We brought in a unique graduate clinic programme
ATAI initially set out to provide robust training for laser and light modalities taught on the right technology platform.

Our approach to medical aesthetics was borne out of the same principle we brought to laser and light training. The vast majority of all aesthetic laser operators came out of beauty training colleges, and unfortunately, incompetencies in training mean burns and ineffective treatment are rife in the industry. In a shocking turn of events, beauty colleges were and are awarding people laser qualifications after only teaching them on an intense pulsed light platform (IPL).

It is impossible to be content with the level of training on offer in the medical and non-medical aesthetics sector, and ATAI intend to change it at a foundation level.
Emma Ryall ATAI Founder

Emma Ryall, Dip.Ed, TAQA, Dip.ITEC, CIBTAC, CIDESCO. The proprietor of Zest Skin Clinic, Director of ATAI, columnist for Irish Beauty Magazine & Salon Magazine.

Emma has always strived to be on the forefront of innovation in the aesthetics sector and recognising where the industry is headed. While the beauty sector evolved into a technology-driven aesthetics field where the innovation of medical devices in many cases has replaced the surgeon’s knife, the training sector has not kept the same pace.

A need for better training

In a nutshell that is what brought ATAI into existence, understanding where the industry is headed and the need for training to keep pace with that evolution.