Aesthetics, it has quickly become the buzz word in the beauty sector. While surgical procedures are in decline non-surgical procedures are growing year on year. It is estimated by 2020 that the facial aesthetics industry will be worth some €4.4 billion worldwide. Markets and Markets is a leading provider of industry analysis; they forecast facial aesthetics is set to grow at 9.2% each year all the way through to 2020. Clients are opting for minimally invasive and non-invasive treatment; in part that is also due to the PIP breast implant scandal. With the media highlighting what can and does go wrong with surgical procedures combined with an ageing population and advancements in technology has intensified consumers want for alternatives to surgery.